There are some samples questions for MB0030 Marketing Management of SMU MBA. You can get MBA assignment also for Marketing Management – Positioning Strategies Adopted by Edible Oil Companies.
1. Which one is not include under marketing mix.
a. Product
b. Promotion
c. Sales
d. None of the above
2. ________ includes in consumer products.
a. Shopping products
b. Convenience products
c. Specialty product
d. All of the above
3. ________ refers to the large tools and machines used in a production process.
a. Capital Equipment
b. Process material
c. Component parts
d. All of the above
4. under a promotion mix marketing manager use _________.
a. Push policy
b. Buyback policy
c. Both of the above
d. None of the above
5. ________ is the width of product lines offered by a firm.
a. Product mix
b. Product line
c. Both
d. None of the above
6. ________ is the depth is the number of products offered in a given product line.
a. Product line
b. Product mix
c. Both of above
d, None of the above
7. A product life cycle has _______ stage.
a. 4
b. 5
c. 6
d. 3
8. Sales fall rapidly during the _________ stage.
a. Maturity stage
b. Dedine stage
c. Product stage
d. Alien stage
9. Sales rise rapidly during the ________ stage.
a. Maturity stage
b. Growth stage
c. Introduction stage
d. All of above
10. _________ fall into three categories manufactures private distribution and generic brands.
a. Categories of brand
b. Generic brand
c. Distribution brand
d. All of the above
11. ________ is the development of a container and a graphic design for a product.
a. Packaging
b. Branding
c. Licensing
d. All of the above
12. Some organizations are satisfied with their current market position and sales it is called
a. Status objective
b. Profit objective
c. Obvious objectives
d. All of the above
13. Factors considered in the pricing decision.
a. Buyer’s expectations
b. Marketing mix
c. Cost
d. All of the above
14. The longest channels include __________ stages.
a. 5
b. 4
c. 6
d. 3
15. VMS stands for
a. Vertical marketing system
b. Visual marketing system
c. Verbal marketing system
d. Visualistic marketing system
16. It is the set of activities used to manage the flow of products from manufactures to consumers and end users.
a. Physical distribution
b. Market distribution
c. Both
d. None of the above
17. Generally ________ are used to carry relatively low value, bulky items for long distances.
a. Railways
b. Motor Vehicles
c. Transportation water
d. All of the above
18. _________ is the specific combination of these four methods advertising, personal selling, and sales promotion publicity.
a. Product mix
b. Promotion mix
c. Sales mix
d. Place mix
19. Face-to-Face communication with potential buyers to inform them about and persuade them to buy an organization’s products called.
a. Personal selling
b. Direct selling
c. Market selling
d. All of the above
