Posts Tagged management

Most Likely Questions for Marketing Management MB0030 of SMU MBA

These are the some most likely examination questions for Marketing Management MB0030 of SMU MBA. These can be asked in MBA MB0030 of Sikkim Manipal University examination. Get Marketing Management assignment also – Process and Bases of Automobile Market Segmentation.

1. Training methods includes the followings

a. Group training
b. Individual training
c. Both of above
d. None of the above

2. Trained or experienced salesman needs periodic training called

a. Refresher training
b. Abilities training
c. Policies training
d. All of above

3. ________ is a detailed study of a given job and reveals the job details, duties, abilities, responsibilities etc.

a. Job analysis
b. Job rotation
c. Job fluctuation
d. All of above

4. ________ is a person who explicitly or implicitly has some influence on the find buying decision of other.

a. Influencer
b. Initiation
c. Decider
d. Buyer

5. In case of rational buying which statement is correct.

a. Purchaser takes time for the rational purchase
b. In rational buying head & mind dominate
c. In national purchasing the product is durable and comparatively of high price
d. All the above

6. _______ is a person’s conscience.

a. Id
b. Ego
c. Superego
d. None

7. “Propensity” means

a. Tendency
b. Consumer
c. Save
d. Incurved

8. Which statement in correct

a. Industrial goods are not meant for consumption
b. Further processing is required in case of industrial goods
c. No. of consumers in case of industrial goods is limited
d. All of the above

9. CRM stands for

a. Customer relation management
b. Consumer relation management
c. Both of the above
d. None of above

10. _________ is about acquiring, development and retaining satisfied loyal customer.

a. CRM
b. CPM
c. CCM
d. All of the above

11. The hard version puts the stress on the idea of ____________.

a. Marketing
b. Sales
c. Advertise
d. All of the above

12. ________ marketing is the multinational process of planning and executing the conception, pricing promotion.

a. International marketing
b. Domestic marketing
c. Organizational marketing
d. All of the above

13. _________ international marketing strategies involve the modification of products and promotional message.

a. Differentiated
b. Undifferentiated
c. Both
d. None of the above

14. _________ marketing involves focusing the entire firm’s attention on a handful of markets and applying

a different marketing mix.
a. Concentrated marketing
b. Promotional marketing
c. Divisional marketing
d. All of above

15. Possible absence of competition in local markets at various stages in the

a. Supply chain
b. Project chain
c. Project management
d. All of above

16. _________ is a high-price policy suitable for top-quality versions of established products.

a. Skimming
b. Cost-plus pricing
c. Penetration pricing
d. All of above

17. COO stands for

a. Country-of-origin effects
b. Country-of-organization
c. Both of above
d. None of the above

18. __________ possible perception that locally produced goods is superior inequality.

a. Local customer’s
b. Loyal customer’s
c. Both of above
d. None of the above

19. Distribution mix refers to

a. Selection of different distribution channels live Distribution- wholesaler- Retailers- Consumer etc.
b. Selection of sales promotion techniques, Advertising, sales- promotion, personal selling etc.
c. Selection of pre-sales during sales after sales service etc.
d. All of the above

20. An ideal marketing mix is really a problem because there are innumerable variables

a. True
b. False
c. Data not sufficient
d. None of the above

21. International sales promotions includes

a. Encouraging Customer loyalty
b. Penetration of new markets
c. Stimulation of impulse purchasing
d. All the above

22. ________ Mail is the dominant force of direct marketing, and is buoyant throughout the world.

a. Direct
b. Indirect
c. Domain
d. All of the above

23. ________ Advertisement is whether the firm should standardize its advertising messages to meet the requirement of foreign market.

a. International advertising
b. International problem
c. International diversification
d. All of the above

24. Certain benefits of international marketing

a. Survival
b. Diversification
c. Employment
d. All of the above

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Some Examination Questions for Marketing Management MB0030 of SMU MBA

There are some most probable examination questions for Marketing Management MB0030 of SMU MBA. Get some sample questions for MBA MB0030 of Sikkim Manipal University. You can get Marketing Management assignment also – BCG matrix.

1. It is the set of activities used to manage the flow of products from manufactures to consumers and end users.

a. Physical distribution cost
b. Total distribution cost
c. Both of above
d. None of the above

2. Certain elements of promotion mix which one is not an element.

a. Advertising
b. Personal selling
c. Publicity
d. Virtuality

3. _________ is the set of marketing tools the firm, uses to pursue its marketing objectives in the target market.

a. Marketing mix
b. Promotion mix
c. Production mix
d. All of above

4. Certain requisites of effective segmentation.

a. Measurable and obtainable
b. Substantial
c. Actionable
d. All of the above

5. Certain approaches of marketing.

a. Mass marketing
b. Target marketing
c. Micro marketing
d. All of the above

6. _________ occurs when target market is further bifurcated and the needs.

a. Micro-marketing
b. Customized marketing
c. Personalized marketing
d. Macro-marketing

7. Pick which one is not included in the park ten rules for building relationship.

a. The average customer does not exist
b. If something goes wrong, fix it quickly
c. Guarantee for every manager
d. Guarantee customer satisfaction

8. Psychographics segmentation includes

a. Life-style
b. Personality
c. Values
d. All of the above

9. Loyal status four groups includes

a. Split loyals
b. Shifting loyals
c. Hard-core loyals
d. All of above

10. __________ is a market coverage strategy in which company follows ‘one product-one segment’ principle.

a. Concentrated marketing
b. Differentiated market
c. Both of above
d. None of above

11. Which one is least suitable for constrained firm resources?

a. Differentiating marketing
b. Concentrated marketing
c. Both
d. none of the above

12. ______ are those consumers who are loyal to two three brands.

a. Split loyals
b. Shifting loyals
c. Switchers
d. All of the above

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Questions for Marketing Management MB0030 of SMU MBA

There are some samples questions for MB0030 Marketing Management of SMU MBA. You can get MBA assignment also for Marketing ManagementPositioning Strategies Adopted by Edible Oil Companies.

1. Which one is not include under marketing mix.

a. Product
b. Promotion
c. Sales
d. None of the above

2. ________ includes in consumer products.

a. Shopping products
b. Convenience products
c. Specialty product
d. All of the above

3. ________ refers to the large tools and machines used in a production process.

a. Capital Equipment
b. Process material
c. Component parts
d. All of the above

4. under a promotion mix marketing manager use _________.

a. Push policy
b. Buyback policy
c. Both of the above
d. None of the above

5. ________ is the width of product lines offered by a firm.

a. Product mix
b. Product line
c. Both
d. None of the above

6. ________ is the depth is the number of products offered in a given product line.

a. Product line
b. Product mix
c. Both of above
d, None of the above

7. A product life cycle has _______ stage.

a. 4
b. 5
c. 6
d. 3

8. Sales fall rapidly during the _________ stage.

a. Maturity stage
b. Dedine stage
c. Product stage
d. Alien stage

9. Sales rise rapidly during the ________ stage.

a. Maturity stage
b. Growth stage
c. Introduction stage
d. All of above

10. _________ fall into three categories manufactures private distribution and generic brands.

a. Categories of brand
b. Generic brand
c. Distribution brand
d. All of the above

11. ________ is the development of a container and a graphic design for a product.

a. Packaging
b. Branding
c. Licensing
d. All of the above

12. Some organizations are satisfied with their current market position and sales it is called

a. Status objective
b. Profit objective
c. Obvious objectives
d. All of the above

13. Factors considered in the pricing decision.

a. Buyer’s expectations
b. Marketing mix
c. Cost
d. All of the above

14. The longest channels include __________ stages.

a. 5
b. 4
c. 6
d. 3

15. VMS stands for

a. Vertical marketing system
b. Visual marketing system
c. Verbal marketing system
d. Visualistic marketing system

16. It is the set of activities used to manage the flow of products from manufactures to consumers and end users.

a. Physical distribution
b. Market distribution
c. Both
d. None of the above

17. Generally ________ are used to carry relatively low value, bulky items for long distances.

a. Railways
b. Motor Vehicles
c. Transportation water
d. All of the above

18. _________ is the specific combination of these four methods advertising, personal selling, and sales promotion publicity.

a. Product mix
b. Promotion mix
c. Sales mix
d. Place mix

19. Face-to-Face communication with potential buyers to inform them about and persuade them to buy an organization’s products called.

a. Personal selling
b. Direct selling
c. Market selling
d. All of the above

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Most Important Questions for MB0030 Marketing Management of SMU MBA

These questions can be asked in MB0030 examination for Marketing Management of SMU MBA. I already have shared some more Type-A sample questions for Marketing Management and Sample Questions for Marketing Management of Sikkim Manipal University.

1. Factors which influencing the consumer behaviour.

a. Social factors
b. Cultural factors
c. Personal factors
d. All of the above

2. Social factors, economic factors, personal factors include.

a. Consumer preferences
b. Consumer behaviour
c. Marketing concept
d. Marketing analysis

3. Maslow’s theory of motivation having __________ levels.

a. 4
b. 5
c. 1
d. 3

4. Family, preferences and roles and status includes under.

a. Social factors
b. Geographical factors
c. Perception process
d. Both a and b

5. Economic factors influences include.

a. Consumer credit
b. Savings
c. Family income
d. All of the above

6. _______ concept of marketing, as the very name indicates, holds that the exchange of a product between seller and buyer.

a. Exchange
b. Production
c. Product
d. All of the above

7. ________ philosophy holds that if left alone would not buy enough of the Company’s products.

a. Selling
b. Marketing
c. Exchange
d. None of the above

8. Factory, product, selling & promotion, profits through sales volume include.

a. Selling concept
b. Marketing concept
c. Both
d. Both of the above

9. Marketing Audit, environmental analysis, SWOT analysis includes under.

a. Planning process
b. Marketing process
c. Both a and b
d. None of the above

10. It is a part of the larger corporate analysis and is chiefly concerned with the marketing environment, objectives, policies, operation.

a. Marketing audit
b. Planning process
c. Marketing process
d. All of the above

11. ________ refers to those assets which can be converted into cash quickly.

a. Quick Assets
b. Current Assets
c. Intangible Assets
d. All of the above

12. _________ after purchasing the product the consumer will experience some level of satisfaction or dissatisfaction.

a. Post-Purchase behaviour
b. Post-Purchase satisfaction
c. Post-Purchase action
d. All of the above

13. “Our best advertisement is a satisfied customer refers to

a. Post-Purchase actions
b. Post-Purchase satisfaction
c. Both
d. None of the above

14. The participates in the business buying process are

a. Influencers
b. Approvers
c. Buyers
d. All of the above

15. The marketing means

a. Identifying
b. Anticipating
c. Satisfying
d. All

16. The marketing concept & its philosophy came into existence in

a. 1930
b. 1950
c. 1960
d. None

17. Who said- “Market is a business”?

a. Mr.levtt
b. Mr. Drucker
c. Mr. Kotler
d. None

18. The term ‘market’ is derived from the ______ word.

a. Greek word, Mercates
b. Latin word, Mercatus
c. Latin word, Mercurous
d. None

19. Which statement is correct in respect of perfect market?

a. Group of buyer & seller who have full knowledge of other sellers and buyers.
b. There is an effective competition between buyers and sellers.
c. Only one price is prevalent in the market.
d. All of the above

20. The concept of ‘Unsystematic market’ comes under.

a. Macro-environment
b. Micro-environment
c. Both a & b
d. None

21. The examples of Basmati flakes (variety) for Indian market by Viellogg’s comes

a. Demographic segmentation
b. Geographic segmentation
c .Physiographic segmentation
d. Behavioral segmentation

22. The buyer behaviour models include.

a. Economic model
b. Learning model
c. Sociological model
d. All of the above

23. ________ the individual buyer is influenced by society by intimate groups as well as social classes.

a. Nicosia model
b. Sociological model
c. Economic model
d. All of them

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Sample Questions for Marketing Management of MB0030 of SMU MBA

These are the most probable examination questions for Marketing Management book of SMU MBA MB0030. You already have gotten some more Type-A sample questions for Marketing Management of Sikkim Manipal University.

1. The term market is derived from the Latin word ________.

a. Marcatue
b. Marcatus
c. Mercatus
d. Mircatus

2. On the basis of geographical area market classifieds

a. Regional Market
b. National Market
c. Local Market
d. All of the above

3. Which one is not included of the position of sellers Market?

a. Primary market
b. Secondary market
c. Long period market
d. Both a and b

4. Capital market and money market includes in this market.

a. Commodity market
b. Capital market
c. Both of the above
d. None of the above

5. __________ includes perfect market and imperfect market and monopoly market.

a. Economic basis
b. Regulated market
c. Unregulated market
d. All of the above

6. ___________ process is a central part of any definition of marketing is the exchange.

a. Services
b. Goods
c. Ideas
d. All of the above

7. Marketing mix includes

a. Product
b. Price
c. Distribution
d. All of the above

8. ________ main functions of marketing.

a. 3
b. 4
c. 1
d. 2

9. Merchandizing functions of marketing includes

a. Product planning
b. Standardizing and grading
c. None
d. Both a and b

10. _________ are the auxiliary functions.

a. 3
b. 4
c. 5
d. 2

11. _________ plays a vital role in the success of an enterprise.

a. Pricing
b. Risk bearing
c. Market information
d. Both a and b

12. __________ is perhaps the most important decision taken by a businessman.

a. Market information
b. Risk bearing
c. Marketing finance
d. Pricing

13. Peter F Drucker has said ________ is the business.

a. Selling
b. Marketing
c. Both of above
d. None of the above

14. The first visible part of the environment comprises surroundings offices and personnel within the company.

a. Intra firm organizational
b. Intra organizational environment
c. Both of the above
d. None

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Most Probable Questions for Operation Research of SMU MBA MB0032

I have collected some more sample questions of Operation Research for SMU MBA MB0032 examination. These are the most probable OR Questions for MB0032 that can be asked in MBA examination of SMU. I have already shared some more sample questions in the previous posts of the blog such as – Examination Questions of OR and Some Sample Questions for Operation Research. Operation Research assignment of SMU MBANorth West Corner Rule.

Q: 1 – OR involve research on military operation. (T/F)

Q: 2 – OR is concerned with providing the decision makes with decision aids derived from

a) A total system orientation.
b) Scientific method of investigation.
c) Model of reality.
d) All of the above.

Q: 3 – Operation Research is the systematic application of quantitative methods, techniques and tools to the analysis of problems involving the operations of system by Daellenbach and George (1978) (T/F)

Q: 4 – This new decision –making field has been characterized by the use of scientific knowledge through inter disciplinary team effort for the purpose of determining the best –utilization of limited resources. H.A. Klekamp (T/F)

Q: 5 – OR is the art of giving bad answers to problems to which otherwise worse answers are given T.L.Saaty (T/F)

Q: 6 – Operation Research is a scientific approach to problem solving for executive management (H.M Wagner) (T/F)

Q: 7- Mathematical programming is the broad term for game theory (T/F)

Q: 8 – Network Model applied to the Management (Planning controlling and Scheduling) (T/F)

Q: 9 – Markov-chain Model are used for analysis a system to decide optimal time (T/F)

Q: 10 – Markov-chain Model have been used to test brand loyalty and brand –switching tendencies of consumers. (T/F)

Q: 11 – Decision Analysis Model under risk and uncertainty involving decision making under risk and uncertainty. (T/F)

Q: 12 – A number of computer software are available in the market for solving all types of operation Research models.

a) QSB (Quantitative System for Business)
b) Micro manager
c) STORM and LINDO
d) All of the above

Q: 13 – The optimal value of the given objective function is obtained by the graphical Method or simple method (T/F)

Q: 14 – The solutions of Constraints are decision variables. (T/F)

Q: 15- A feasible solution to an LP problem, which is basic solution, is called the basic feasible solution. (T/F)

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Examination Questions of Operation Research for MBA MB0032

These are the most probable sample questions of Operation Research for SMU MBA MB0032 examination. These are the examination questions of OR for MB0032 that can be asked in MBA examination of SMU. There are already some OR sample questions in the previous posts of the blog such as – Questions of OR and Some Sample Questions for Operation Research.

Q: 1- Any feasible solution the optimizes the objective function is called an______

a) Non-equality solution
b) Optimal feasible solution
c) All of the above

Q: 2- The simplex method of solve the following – L.PP. Maximize Z =7×1+ 5×2
Subject to constraints:

X1 + 2X2 6
4X1 + 3X2 12
X1, X2 ≥ 0

a) Z =21
b) Z = 15
c) Z =16
d) All of these

Q: 3- Apply simplex procedure solve the L.PP maximize Z =3X1+ 4- subject to: 5X1 +4X2 ≤ 200,
3X1 + 5X2 ≤ 150
a) 1800/10
b) 1500/13
c) None of the above

Q: 4- Apply simplex procedure solve the L.PP maximize
Z =2X1+ X2
Subject to 4X1 +3X2 ≤12
4X1+ K2 ≤8

a) Z = 5
b) Z = 4
c) None of t he above

Q: 5- Solve the following transportation problem.

Destination

A B C D

Source I 21 16 25 13 11

II 17 18 14 28 13
III 32 27 18 41 19

Requirement 6 10 12 15 43

a) Rs 796
b) Rs 786
c) Rs 769
d) Rs 799

Q: 6- Four jabs are to be done on four different machines. The cost in (Rs.) producing ith on the jth machine is (1) Rs 48.

M1 M2 M3 M4
J1 15 11 13 15
J2 17 12 12 13
J3 14 15 10 14
J4 10 13 11 17

a) Rs 48
b) Rs 44
c) Rs 49
d) All of the above

Q: 7- Operation Research (or) came in to existence as a discipline during World War II Operation research (T/F)

Q: 8- Or was George B Dantzig 1947, developed linear Method (T/F)

Q: 9- Operation Research Society of America (ORSA) was founded in 1953, (T/F)

Q: 10- 1960`s OR groups were formed in several organization. (T/F)

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Questions of OR for MBA MB0032 SMU Examination

Take the most probable sample questions of OR for SMU MBA MB0032 examination. These mix questions of MB0032 can be asked in MBA examination of SMU. You can take some assignment of MB0032 SMU MBA also such as: Integer Programming Problem and Matrix Minimum Method.

Q: 1- Measures for System Efficiency.

F= T-U (T/F)
T-U+W

Q: 2- ______ may be called experimentation in the management laboratory.

a) Monte Carlo
b) Simulation
c) Both of the above

Q: 3- Student arrives at the head of Manipal University according to a poison input process with a mean rate of 40 per hour. The time required to move a student has an exponential distribution with a mean of 50 per hour. Assume that a single individual moves the students; find the average uniting time of a student.

a) 4.4
b) 4.8
c) 4.6
d) 4.12

Q: 4- New Delhi Railway station has a single ticket counted during the hours. Customers arrive at the rate of 10 portions. The average number of customers that can be served is 12. Per hour.

a) 1/16, 23/6 b) 2/16, 24/6
c) 1/16, 25/6 d) All of the above

Q: 5- At Bharat petrol pump, customers arrive according to a poison process with an average time 5 minutes between arrivals. The service time is exponentially distributed with mean time=2 Min. on the basic of the information, find out.

1) What would be the average queue length?
2) What could be average number of customers in the queuing system?
Operation research

a) 1/12, 1/30, 4/15.
b) 2/3, 3.33,1.33.
c) 1/12, 1/30. d) 2/3, 1.33.

Q: 6- There constraints including non-negativity are satisfied simultaneously in the shaded region is called_______

a) Converx
b) Feasible region
c) Convex point d) Extreme point

Q: 7- *2 + (1-)*1 (where 0 S s1) is called________

a) Convex combination
b) Extreme point
c) All of the above

Q: 8- A point X of a convex set X is said to be an extreme point if there do not exit X1, X2 x (x1x2)

a) Feasible region b) Convex polygon
c) Extreme point d) All of the above

Q: 9- A linear inequality in two variables is known as a _______

a) Half plane
b) Full plane
c) Optimal solutions

Q; 10- A________ is a convex set formed by the inter–section of finite number of closed half–planes.

a) Convex polygon
b) Feasible region
c) None of there

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Some Sample Questions for Operation Research for SMU MBA MB0032 Examination

These are some sample questions of Operation Research of SMU MBA. These are mix questions of MB0032 course for SMU MBA examination. I have already shared some questions about Type A Question for Operation Research and some mix sample questions of Operation Research in my previous posts.

Q: 1- Objective function States mathematically what is being maxi med.

a) Cost or scrap
b) Profit or present value
c) Scrape Variable
d) None of the above

Q: 2- Objective function States mathematically what is being minimized Operation research

a) Cost or scrap
b) Profit or present value
c) Scrape Variable
d) None of the above

Q: 3- ________ represent choices that the decision maker can control.

a) Decision variable
b) Constraints
c) None of these

Q: 4- ________ are limitations that restrict the permissible cho9ise for the decision variable.

a) Feasible Region
b) Decision Variable
c) Constants
d) All the above

Q: 5- __________ represents all permissible combinations of the decision variable.

a) Parameter
b) Feasible Region
c) Constraint
d) All the above

Q: 6- ________is a value that the decision makes con not control and that doesn’t change when the solution is implemented.

a) Para metes
b) Constraint
c) Decision
d) None of the above

Q: 7- The objective function and constraint and addictively these can be no products (eq, x1, x2) or power (eq, x1) of decision variables.

a) Parameter
b) Linearity
c) Formulate
d) None of the above

Q: 8- _______which means that the decision variables must be positive or zero-

A) None –negativity
b) Negativity
c) None of the above

Q: 9- Linear programming application begin with the of model the problem with the general characteristics

a) Optimal
b) Formulate
c) None of the above

Q: 10- linear programming problems are solved with the computer the meaning of the computer output and linear programming concepts can be gained by analyzing a simple two-variable problem with the ———method.

a) Linear programming
b) Graphic method
c) 2-Way method
d) All the above

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Questions for SMU MBA MB0033 of Project Management

Now, get some new questions of Project Management for MB0033 of SMU MBA. It is SMU MBA questions series of MB0033 for Project Management. You already have received Most Probable Questions of MBA MB0033. Now you can get SMU MBA assignment also from MB0033 for Deming’s Philosophy Relevant to Project Management.

1. The purpose of ________ is to communicate a visually oriented “lllllll” view of the projects status.

a. Project status
b. Overview of project status
c. Concerns
d. Product status

2. __________ is the data when the investment seems to generate a positive return.

a. Break even point
b. Return on investment
c. Post review
d. All of the above

3. ___________ is the maintaining & reporting of program accomplishment, particularly progress towards pre established goals.

a. Break ever point
b. Return on investment
c. Performance measurement
d. None of the above

4. __________ involves identifying potential problems (risks), analyzing those risks, planning to manage them, & receiving them.

a. Break even point
b. Risk management
c. Risk analysis
d. Risk planning

5. The different steps of risk management are

i. Risk identification
ii. Risk analysis
iii. Risk management
iv. Risk review
v. Risk assessment
a. I, ii, iii, iv
b. ii, iii, iv, v
c. i, iii, iv, v
d. i, iii, v

6. _________ is the value of the work completed.

a. Capital value
b. Earned value
c. Corporate value
d. None of the above

7. Risk identification can be done using a ________ session.

a. Risk assessment
b. Risk identification
c. Risk analysis
d. None of the above

8. Risk identification can be done using a ______ session.

a. Risk Brainstorming
b. Risk management
c. Both a & b
d. None of the above

9. SCM stands for

a. Supply chain management
b. Supply chain monitoring
c. Supply chain maintenance
d. None of the above

10. _______ shows the hierarchic structure of the process documentation.

a. Work package
b. Function tree
c. Processes
d. Sub-process

11. _______ describes a process based on the chronological as well as the logical interdependencies.

a. Process documentation
b. Process chain
c. Process interface
d. Cluster

12. _______ is an object that represents a work package a process or sub process.

a. Process chain
b. Function
c. Edge
d. Event

13. ________ is an information object that cons lines different entity types and describes which information is needed for a successful fulfillment of the function or which information is created by fulfilling the function.

a. Process interface
b. Document
c. Cluster
d. Event

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