MBA Education, Career in MBA and Job Opportunities

These are the some most likely examination questions for Marketing Management MB0030 of SMU MBA. These can be asked in MBA MB0030 of Sikkim Manipal University examination. Get Marketing Management assignment also – Process and Bases of Automobile Market Segmentation.

1. Training methods includes the followings

a. Group training
b. Individual training
c. Both of above
d. None of the above

2. Trained or experienced salesman needs periodic training called

a. Refresher training
b. Abilities training
c. Policies training
d. All of above

3. ________ is a detailed study of a given job and reveals the job details, duties, abilities, responsibilities etc.

a. Job analysis
b. Job rotation
c. Job fluctuation
d. All of above

4. ________ is a person who explicitly or implicitly has some influence on the find buying decision of other.

a. Influencer
b. Initiation
c. Decider
d. Buyer

5. In case of rational buying which statement is correct.

a. Purchaser takes time for the rational purchase
b. In rational buying head & mind dominate
c. In national purchasing the product is durable and comparatively of high price
d. All the above

6. _______ is a person’s conscience.

a. Id
b. Ego
c. Superego
d. None

7. “Propensity” means

a. Tendency
b. Consumer
c. Save
d. Incurved

8. Which statement in correct

a. Industrial goods are not meant for consumption
b. Further processing is required in case of industrial goods
c. No. of consumers in case of industrial goods is limited
d. All of the above

9. CRM stands for

a. Customer relation management
b. Consumer relation management
c. Both of the above
d. None of above

10. _________ is about acquiring, development and retaining satisfied loyal customer.

a. CRM
b. CPM
c. CCM
d. All of the above

11. The hard version puts the stress on the idea of ____________.

a. Marketing
b. Sales
c. Advertise
d. All of the above

12. ________ marketing is the multinational process of planning and executing the conception, pricing promotion.

a. International marketing
b. Domestic marketing
c. Organizational marketing
d. All of the above

13. _________ international marketing strategies involve the modification of products and promotional message.

a. Differentiated
b. Undifferentiated
c. Both
d. None of the above

14. _________ marketing involves focusing the entire firm’s attention on a handful of markets and applying

a different marketing mix.
a. Concentrated marketing
b. Promotional marketing
c. Divisional marketing
d. All of above

15. Possible absence of competition in local markets at various stages in the

a. Supply chain
b. Project chain
c. Project management
d. All of above

16. _________ is a high-price policy suitable for top-quality versions of established products.

a. Skimming
b. Cost-plus pricing
c. Penetration pricing
d. All of above

17. COO stands for

a. Country-of-origin effects
b. Country-of-organization
c. Both of above
d. None of the above

18. __________ possible perception that locally produced goods is superior inequality.

a. Local customer’s
b. Loyal customer’s
c. Both of above
d. None of the above

19. Distribution mix refers to

a. Selection of different distribution channels live Distribution- wholesaler- Retailers- Consumer etc.
b. Selection of sales promotion techniques, Advertising, sales- promotion, personal selling etc.
c. Selection of pre-sales during sales after sales service etc.
d. All of the above

20. An ideal marketing mix is really a problem because there are innumerable variables

a. True
b. False
c. Data not sufficient
d. None of the above

21. International sales promotions includes

a. Encouraging Customer loyalty
b. Penetration of new markets
c. Stimulation of impulse purchasing
d. All the above

22. ________ Mail is the dominant force of direct marketing, and is buoyant throughout the world.

a. Direct
b. Indirect
c. Domain
d. All of the above

23. ________ Advertisement is whether the firm should standardize its advertising messages to meet the requirement of foreign market.

a. International advertising
b. International problem
c. International diversification
d. All of the above

24. Certain benefits of international marketing

a. Survival
b. Diversification
c. Employment
d. All of the above

There are some most probable examination questions for Marketing Management MB0030 of SMU MBA. Get some sample questions for MBA MB0030 of Sikkim Manipal University. You can get Marketing Management assignment also – BCG matrix.

1. It is the set of activities used to manage the flow of products from manufactures to consumers and end users.

a. Physical distribution cost
b. Total distribution cost
c. Both of above
d. None of the above

2. Certain elements of promotion mix which one is not an element.

a. Advertising
b. Personal selling
c. Publicity
d. Virtuality

3. _________ is the set of marketing tools the firm, uses to pursue its marketing objectives in the target market.

a. Marketing mix
b. Promotion mix
c. Production mix
d. All of above

4. Certain requisites of effective segmentation.

a. Measurable and obtainable
b. Substantial
c. Actionable
d. All of the above

5. Certain approaches of marketing.

a. Mass marketing
b. Target marketing
c. Micro marketing
d. All of the above

6. _________ occurs when target market is further bifurcated and the needs.

a. Micro-marketing
b. Customized marketing
c. Personalized marketing
d. Macro-marketing

7. Pick which one is not included in the park ten rules for building relationship.

a. The average customer does not exist
b. If something goes wrong, fix it quickly
c. Guarantee for every manager
d. Guarantee customer satisfaction

8. Psychographics segmentation includes

a. Life-style
b. Personality
c. Values
d. All of the above

9. Loyal status four groups includes

a. Split loyals
b. Shifting loyals
c. Hard-core loyals
d. All of above

10. __________ is a market coverage strategy in which company follows ‘one product-one segment’ principle.

a. Concentrated marketing
b. Differentiated market
c. Both of above
d. None of above

11. Which one is least suitable for constrained firm resources?

a. Differentiating marketing
b. Concentrated marketing
c. Both
d. none of the above

12. ______ are those consumers who are loyal to two three brands.

a. Split loyals
b. Shifting loyals
c. Switchers
d. All of the above

These questions can be asked in MB0030 examination for Marketing Management of SMU MBA. I already have shared some more Type-A sample questions for Marketing Management and Sample Questions for Marketing Management of Sikkim Manipal University.

1. Factors which influencing the consumer behaviour.

a. Social factors
b. Cultural factors
c. Personal factors
d. All of the above

2. Social factors, economic factors, personal factors include.

a. Consumer preferences
b. Consumer behaviour
c. Marketing concept
d. Marketing analysis

3. Maslow’s theory of motivation having __________ levels.

a. 4
b. 5
c. 1
d. 3

4. Family, preferences and roles and status includes under.

a. Social factors
b. Geographical factors
c. Perception process
d. Both a and b

5. Economic factors influences include.

a. Consumer credit
b. Savings
c. Family income
d. All of the above

6. _______ concept of marketing, as the very name indicates, holds that the exchange of a product between seller and buyer.

a. Exchange
b. Production
c. Product
d. All of the above

7. ________ philosophy holds that if left alone would not buy enough of the Company’s products.

a. Selling
b. Marketing
c. Exchange
d. None of the above

8. Factory, product, selling & promotion, profits through sales volume include.

a. Selling concept
b. Marketing concept
c. Both
d. Both of the above

9. Marketing Audit, environmental analysis, SWOT analysis includes under.

a. Planning process
b. Marketing process
c. Both a and b
d. None of the above

10. It is a part of the larger corporate analysis and is chiefly concerned with the marketing environment, objectives, policies, operation.

a. Marketing audit
b. Planning process
c. Marketing process
d. All of the above

11. ________ refers to those assets which can be converted into cash quickly.

a. Quick Assets
b. Current Assets
c. Intangible Assets
d. All of the above

12. _________ after purchasing the product the consumer will experience some level of satisfaction or dissatisfaction.

a. Post-Purchase behaviour
b. Post-Purchase satisfaction
c. Post-Purchase action
d. All of the above

13. “Our best advertisement is a satisfied customer refers to

a. Post-Purchase actions
b. Post-Purchase satisfaction
c. Both
d. None of the above

14. The participates in the business buying process are

a. Influencers
b. Approvers
c. Buyers
d. All of the above

15. The marketing means

a. Identifying
b. Anticipating
c. Satisfying
d. All

16. The marketing concept & its philosophy came into existence in

a. 1930
b. 1950
c. 1960
d. None

17. Who said- “Market is a business”?

a. Mr.levtt
b. Mr. Drucker
c. Mr. Kotler
d. None

18. The term ‘market’ is derived from the ______ word.

a. Greek word, Mercates
b. Latin word, Mercatus
c. Latin word, Mercurous
d. None

19. Which statement is correct in respect of perfect market?

a. Group of buyer & seller who have full knowledge of other sellers and buyers.
b. There is an effective competition between buyers and sellers.
c. Only one price is prevalent in the market.
d. All of the above

20. The concept of ‘Unsystematic market’ comes under.

a. Macro-environment
b. Micro-environment
c. Both a & b
d. None

21. The examples of Basmati flakes (variety) for Indian market by Viellogg’s comes

a. Demographic segmentation
b. Geographic segmentation
c .Physiographic segmentation
d. Behavioral segmentation

22. The buyer behaviour models include.

a. Economic model
b. Learning model
c. Sociological model
d. All of the above

23. ________ the individual buyer is influenced by society by intimate groups as well as social classes.

a. Nicosia model
b. Sociological model
c. Economic model
d. All of them

These are the most probable examination questions for Marketing Management book of SMU MBA MB0030. You already have gotten some more Type-A sample questions for Marketing Management of Sikkim Manipal University.

1. The term market is derived from the Latin word ________.

a. Marcatue
b. Marcatus
c. Mercatus
d. Mircatus

2. On the basis of geographical area market classifieds

a. Regional Market
b. National Market
c. Local Market
d. All of the above

3. Which one is not included of the position of sellers Market?

a. Primary market
b. Secondary market
c. Long period market
d. Both a and b

4. Capital market and money market includes in this market.

a. Commodity market
b. Capital market
c. Both of the above
d. None of the above

5. __________ includes perfect market and imperfect market and monopoly market.

a. Economic basis
b. Regulated market
c. Unregulated market
d. All of the above

6. ___________ process is a central part of any definition of marketing is the exchange.

a. Services
b. Goods
c. Ideas
d. All of the above

7. Marketing mix includes

a. Product
b. Price
c. Distribution
d. All of the above

8. ________ main functions of marketing.

a. 3
b. 4
c. 1
d. 2

9. Merchandizing functions of marketing includes

a. Product planning
b. Standardizing and grading
c. None
d. Both a and b

10. _________ are the auxiliary functions.

a. 3
b. 4
c. 5
d. 2

11. _________ plays a vital role in the success of an enterprise.

a. Pricing
b. Risk bearing
c. Market information
d. Both a and b

12. __________ is perhaps the most important decision taken by a businessman.

a. Market information
b. Risk bearing
c. Marketing finance
d. Pricing

13. Peter F Drucker has said ________ is the business.

a. Selling
b. Marketing
c. Both of above
d. None of the above

14. The first visible part of the environment comprises surroundings offices and personnel within the company.

a. Intra firm organizational
b. Intra organizational environment
c. Both of the above
d. None